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Luxury Yacht Marketing Merger – LIME Yachts Acquires SaltHub Labs

Feb 5, 2025 | Company News, LIME Time

The Original Yacht Marketing Experts — Now Living the LIME Life

KEY POINTS OF ARTICLE

    • Cutting-edge digital marketing, branding, and sales strategies tailored for luxury yachts.
    • Proprietary technology, data analytics, and AI-driven marketing solutions.
    • A seamless merger enhancing LIME’s brokerage expertise with SaltHub Labs’ industry-defining digital innovations.

In a move set to revolutionize luxury yacht marketing, LIME Yachts proudly announces the addition of SaltHub Labs, the premier digital agency that has quietly powered some of the industry’s most successful brokerages.

For decades, you’ve seen the work of SaltHub Labs, perhaps the most innovative and best luxury yacht marketing agency in the business, you just didn’t know it.

This landmark move brings all of SaltHub Labs’ groundbreaking technology, data intelligence, and marketing mastery in-house, solidifying LIME’s position in the luxury yacht brokerage industry.

Operating behind the scenes, SaltHub Labs’ have orchestrated and built cutting-edge apps, CRM systems, digital platforms, and immersive marketing strategies for the world’s leading yacht brokerage firms, shaping how luxury yachts are bought, sold, and chartered.

Bringing SaltHub Labs in-house is a game-changer, allowing us to deploy industry-leading strategies that drive real results for our clients.

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From designing MLS systems to communications software for Inmarsat to launching the first superyacht digital portal to pioneering yacht AIS tracking, their innovations have set industry standards.

Now, this unmatched expertise is part of LIME Yachts, delivering unparalleled solutions to their yacht brokers, owners, buyers, and charter clients.

A Bold New Era for Luxury Yacht Marketing

This addition is more than just a merger, it’s a transformation of how superyachts are marketed. LIME Design, the newly established in-house marketing division, is now the driving force behind every campaign, leveraging proprietary tools and a deep understanding of high-net-worth clients to maximize exposure and engagement.

What Sets LIME Apart?

Backed with information and market expertise, client decisions are made with the support of intelligence and confidence. Every insight, strategy, and decision is shaped by firsthand experience, ensuring unmatched client guidance. Brokers are further support with a complete suite of tools to accelerate the sale and charter of yachts.

Our focus isn’t just on marketing yachts—it’s about creating desire and demand.

Yacht charter in the Caribbean. Guests playing with toys.

Yacht charter in the Caribbean.


30+ Years of Expertise: Highly qualified yacht consultants with expertise in new yacht construction, technical, and the maintenance of superyachts. Expertise includes hundreds of millions of dollars in the sales and oversight of new yacht construction, including playing key roles in the sales, management, and chartering of some of the world’s most prestigious superyachts.

Experience at Sea: Rare expertise with hundreds of thousands of miles at sea, dozens of oceanic crossings and circumnavigations of the globe.

Yacht Data: The use proven formulas that crunch years of yacht data to uncover opportunities and guide clients.

Unmatched Digital Expertise: SaltHub Labs pioneered digital yacht marketing two decades ago. LIME Yachts has taken a giant leap forward to lead the industry with advanced digital strategies.

Full-Service Marketing Powerhouse: From AI-powered SEO and PPC campaigns to detailed photo and videography briefs, MLS integrations, and immersive branding.

Proven Track Record of Success: Digital solutions and marketing strategies that have been used by the biggest yacht brokerages in yachting, shaping their businesses, including marketing campaigns for some of the world’s most iconic yachts.

Technology & Data-Driven Solutions: Proprietary tools and databases provide unparalleled insights into luxury yachts and the ultra-high-net-worth (UHNW) market, ensuring every yacht is exposed widely across the internet, reaching the right buyers and charter clients.

Elevating the Yacht Sales & Charter Experience

With the formation of LIME Design, yacht brokers, sellers, buyers, and charter clients now have an unmatched advantage. From bespoke branding and high-impact advertising to comprehensive sales tools, every yacht is marketed with precision.

Welcome to the Future of Yacht Marketing

LIME has always led the way in luxury yacht marketing, and with SaltHub Labs now fully integrated, the future has never been brighter. This is more than just an acquisition—it’s the next evolution of yacht sales and charter marketing.

Q&A About LIME Design

1. How does the integration of SaltHub Labs benefit LIME Yachts’ clients?
The merger enhances LIME Yachts’ ability to market and sell luxury yachts by integrating SaltHub Labs’ cutting-edge digital tools, AI-powered analytics, and proprietary marketing strategies. Clients benefit from smarter exposure, data-driven insights, and highly targeted campaigns that maximize the visibility and desirability of their yachts.

2. What advantages does this bring to LIME’s yacht brokers?
Brokers now have access to a full-service marketing powerhouse, including personal websites highlighting their expertise, management of social media, and advanced yacht data analytics. These tools accelerate connecting with clients which accelerates sales and charter transactions, giving brokers a competitive edge over other brokerages.

3. What makes LIME Design different from traditional yacht marketing approaches?
LIME Design combines decades of yachting expertise with SaltHub Labs’ digital innovation, ensuring every yacht is positioned with maximum impact. Unlike traditional methods, LIME Design leverages technology, storytelling, and proprietary market insights to create demand and generate real results.

Contact Us
To discover how LIME Yachts can transform your yacht’s market presence, contact us 24/7 via WhatsApp, phone, or text at +1-954-507-2030.

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